{"id":359,"date":"2024-09-21T17:37:41","date_gmt":"2024-09-21T14:37:41","guid":{"rendered":"https:\/\/help.testbh.ru\/?p=359"},"modified":"2025-11-14T14:11:44","modified_gmt":"2025-11-14T11:11:44","slug":"dinamicheskie-utm-metki","status":"publish","type":"post","link":"https:\/\/help.bothelp.io\/en\/dinamicheskie-utm-metki\/","title":{"rendered":"Dynamic UTM tags"},"content":{"rendered":"<p><em><strong><span class=\"fr-video fr-deletable fr-fvc fr-dvb fr-draggable\" contenteditable=\"false\" draggable=\"true\"><iframe loading=\"lazy\" class=\"fr-draggable\" src=\"https:\/\/www.youtube.com\/embed\/nLK8NDpYAVM?&amp;wmode=opaque\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/span><\/strong><\/em><\/p>\n<div>The use of <a href=\"https:\/\/help.bothelp.io\/article\/7255\">UTM tags<\/a> in advertising campaigns allows you to analyze their effectiveness.<\/div>\n<div>&nbsp;<\/div>\n<div>If it is necessary to multiply advertisements, the data should be pulled into tags from the profile automatically. To do this, use <strong>dynamic<\/strong> tags.<\/div>\n<div>&nbsp;<\/div>\n<div><strong>Do not shorten the link with dynamic tags when using it in BotHelp.&nbsp;<\/strong><\/div>\n<h4>Static UTM Tags &amp; Dynamic Parameters<\/h4>\n<div>\n<p><strong>The main types of static tags:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div>\n<table>\n<tbody>\n<tr>\n<td>\n<div><strong>utm_source<\/strong><\/div>\n<\/td>\n<td>the specific name of a traffic source<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_medium<\/strong><\/td>\n<td>the type of a traffic source<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_campaign<\/strong><\/td>\n<td>the name of an advertising campaign<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_content<\/strong><\/td>\n<td>defines different versions of an advertisement (e.g., two different links in one advertisement letter)<\/td>\n<\/tr>\n<tr>\n<td><strong>utm_term<br \/>\n<\/strong><\/td>\n<td>indicates a specific keyword (for AdWords) or the date of sending an email with an advertising link.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>&nbsp;<\/div>\n<div>To add a tag, simply paste it at the end of the landing page link, separating it from each other with the &#8220;&amp;&#8221; symbol. Detailed settings are described in <a href=\"https:\/\/help.bothelp.io\/article\/7255\">our article<\/a>.<\/div>\n<div>&nbsp;<\/div>\n<div>You can create a tag manually or using special constructors from <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033863?hl=ru#zippy=%2C%D1%81%D0%BE%D0%B4%D0%B5%D1%80%D0%B6%D0%B0%D0%BD%D0%B8%D0%B5\">Google<\/a> or <a href=\"https:\/\/tilda.cc\/ru\/utm\/\">Tilda<\/a>.<\/div>\n<div>&nbsp;<\/div>\n<div><strong>List of dynamic parameters:<\/strong><\/div>\n<div>\n<table>\n<tbody>\n<tr>\n<td><strong>{ad_id}<br \/>\n<\/strong><\/td>\n<td>ad ID<\/td>\n<\/tr>\n<tr>\n<td><strong>{campaign_id}<br \/>\n<\/strong><\/td>\n<td>the ID of an advertising campaign<\/td>\n<\/tr>\n<tr>\n<td><strong>{campaign_name}<\/strong><\/td>\n<td>the name of a campaign from the advertising profile<\/td>\n<\/tr>\n<tr>\n<td><strong>{client_id}<\/strong><\/td>\n<td>customer ID (for agency profiles)<\/td>\n<\/tr>\n<tr>\n<td><strong>{platform}<\/strong><\/td>\n<td>platforms used for ad traffic<\/td>\n<\/tr>\n<tr>\n<td><strong>{keyword}<\/strong> or <strong>{search_phrase}<\/strong><\/td>\n<td>keywords that were used to make the click through to the ad. There can be several such phrases. A maximum of 3 phrases will be transmitted, with a total length of no more than 200 characters. The parameters are equivalent, use only one of them<\/td>\n<\/tr>\n<tr>\n<td><strong>{random}<br \/>\n<\/strong><\/td>\n<td>a random number<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>To use dynamic tags, you have to specify the parameter you need instead of a specific value.<\/div>\n<div>&nbsp;<\/div>\n<div>You can also use various online linking services to form a link.<\/div>\n<h4>How to use dynamic tags?<\/h4>\n<div><strong>1. Create an advertising campaign in the VKontakte advertising profile:<\/strong><\/div>\n<div><img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1659692089716-hpv0a6rc.png\" \/><\/div>\n<div>You can create different numbers of ads in an already created campaign:<\/div>\n<div><img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1659692384845-z0xaaad1.png\" \/><\/div>\n<div><strong>2. Set up UTM tags<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div>Static UTM tags always use the same constants.<\/div>\n<div>&nbsp;<\/div>\n<div><strong>Example<\/strong>: https:\/\/mnlp.cc\/mini?domain=okrudman&amp;id=8&amp;utm_source=vk&amp;utm_medium=trafik&amp;utm_campaign=astah<\/div>\n<div><img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1659693282436-vjr54360.png\" \/><\/div>\n<div>Unlike constant UTM tags, dynamic tags have to include a parameter that will pull up values from a specific ad.<\/div>\n<div>&nbsp;<\/div>\n<div><strong>Example<\/strong>: https:\/\/mnlp.cc\/mini?domain=okrudman&amp;id=8&amp;utm_source={campaign_name}&amp;utm_medium={ad_id}&amp;utm_campaign={campaign_id}<\/div>\n<div>&nbsp;<\/div>\n<div><strong>The link we get:<\/strong> https:\/\/mnlp.cc\/mini?domain=okrudman&amp;id=8&amp;utm_source =Tags&amp;utm_medium=126673777&amp;utm_campaign=1024547721<\/div>\n<div>&nbsp;<\/div>\n<div>Where:<\/div>\n<div><strong>Tags<\/strong> \u2014 campaign name<\/div>\n<div><strong>126673777<\/strong> \u2014 Ad ID<\/div>\n<div><strong>1024547721<\/strong> \u2014 Campaign ID<\/div>\n<div><img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1659693704503-bmmrqv0h.png\" \/><\/div>\n<div><strong>3. Track your people<\/strong><\/div>\n<div>&nbsp;<\/div>\n<div>Using dynamic UTM tags will significantly save work time.<\/div>\n<div>&nbsp;<\/div>\n<div>The same link can be used in all advertisements, even if there are more than 100 of them.<\/div>\n<div>&nbsp;<\/div>\n<div>You don&#8217;t have to come up with a new constant UTM tag every time.<\/div>\n<div><img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1659694089012-hmyou6yf.png\" \/><\/div>\n<div>You will always know which ad the person came to you through.<\/div>\n<div>&nbsp;<\/div>\n<div>In the search bar in the advertising profile (Ctrl+F), you can use the values to find the desired ad.<\/div>\n<div><img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1659694429172-tj56qxfy.png\" \/><\/div>\n<div>If the name of the advertising campaign is written in Cyrillic, then the 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advertising account?<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_helpful_status":1,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-analitika"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dynamic UTM tags<\/title>\n<meta name=\"description\" content=\"How to use dynamic utm tags in the VKontakte advertising account?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/How%20to%20use%20dynamic%20utm%20tags%20in%20the%20VKontakte%20advertising%20account?\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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