{"id":361,"date":"2024-09-21T17:39:14","date_gmt":"2024-09-21T14:39:14","guid":{"rendered":"https:\/\/help.testbh.ru\/?p=361"},"modified":"2026-03-06T12:41:12","modified_gmt":"2026-03-06T09:41:12","slug":"utm-metki","status":"publish","type":"post","link":"https:\/\/help.bothelp.io\/en\/utm-metki\/","title":{"rendered":"UTM tags"},"content":{"rendered":"
UTM tags are parameters that are added to URLs to get detailed traffic information. They are used to track the effectiveness of advertising and funnels.<\/div>\n

Using UTM tags<\/h2>\n
\n

You can use UTM for analytics<\/a> within the platform, export them to external<\/a> systems, or filter<\/a> people by them.<\/p>\n<\/div>\n

<\/div>\n
 <\/div>\n
UTM tags are saved inside the user’s profile in special fields. You name the parameters inside the tags yourself. You can either use one of the tags or fill in all of them.<\/div>\n

Adding a UTM tag to a link<\/h2>\n
To add a tag, simply paste it into the URL after the main landing page link. You can create a tag using special constructors from Google<\/a> or Tilda<\/a>.<\/div>\n
 <\/div>\n
Note: If you are creating a link using the constructor, check the result. The HTTPS protocol is required in the link. We do not guarantee that the link will work correctly with the usual HTTP protocol. <\/em><\/div>\n
 <\/div>\n
On the BotHelp platform, you can add a UTM tag to the link to a VK landing page<\/a> and a mini-landing<\/a> page.<\/div>\n