{"id":363,"date":"2024-09-21T17:39:46","date_gmt":"2024-09-21T14:39:46","guid":{"rendered":"https:\/\/help.testbh.ru\/?p=363"},"modified":"2026-04-14T17:50:24","modified_gmt":"2026-04-14T14:50:24","slug":"analitika","status":"publish","type":"post","link":"https:\/\/help.bothelp.io\/en\/analitika\/","title":{"rendered":"Review"},"content":{"rendered":"<p><iframe loading=\"lazy\" src=\"https:\/\/vkvideo.ru\/video_ext.php?oid=-132741842&amp;id=456239055&amp;hd=2\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<a href=\"https:\/\/youtu.be\/AhVf0XEA-os?si=fFr4NTSg5CHdDk4c\">Video on YouTube<\/a><\/p>\n<p>End-to-end analytics is a way to analyze the effectiveness of advertising campaigns and audience behavior within sequences.<br \/>\nThe BotHelp service has several indicators that you can use to measure funnel results.<\/p>\n<h4>Standard indicators<\/h4>\n<p>By default, the following indicators are monitored in the platform.<\/p>\n<ul>\n<li>The total number of people.<\/li>\n<li>New people for the period.<\/li>\n<li>The number of unsubscribed people out of those who subscribed during the specified period.<\/li>\n<li>Subscription time.<\/li>\n<li>The number of new conversations and messages.<\/li>\n<li>The number of closed conversations.<\/li>\n<li>Average response time and duration of conversations.<\/li>\n<li>The number of conversations and the response time for each agent.<\/li>\n<li>A list of UTM tags and data on them.<\/li>\n<\/ul>\n<p>You can view reports on these indicators in the &#8220;Analytics&#8221; section of the &#8220;Summary&#8221; or &#8220;Sources&#8221; menu.<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648105556480-u9ws964y.png\" \/><\/p>\n<h4>Custom indicators<\/h4>\n<p>You can create your own indicators to track the effectiveness of the funnel.<br \/>\nTags and fields are used as these indicators.<\/p>\n<p><strong>Tags<\/strong><\/p>\n<p>Tags allow you to mark a person at some stage. Most often, those who subscribed from a certain landing page or performed some kind of action are marked by tags, for example, they clicked on a link to watch a video or paid for a product.<br \/>\nFor more information on how to assign tags, see the <a href=\"\/metki\/\">Tags<\/a> article.<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648105556510-whf335oe.png\" \/><\/p>\n<p><strong>Fields<\/strong><\/p>\n<p>The fields allow you to enter some value in the person&#8217;s profile. There can be any names and values. They are most often used to save the person&#8217;s phone number or email.<\/p>\n<h4>UTM tags<\/h4>\n<p>There is an option to track the effectiveness of various traffic sources using UTM tags on the platform.<br \/>\nUTM tags can only be added to a link to a <a href=\"\/mini-lendingi\/\">mini-landing<\/a> page or a <a href=\"\/lendingi-dlya-vkontakte\/\">VK landing<\/a> page. You will not be able to add UTM for direct transitions to the chat.<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648105555841-av2mw7ag.png\" \/><\/p>\n<h4>Goals and conversion<\/h4>\n<p>You have to determine for yourself what the goals in the funnel are for you. This can be an entered phone number, a payment, or the number of people.<br \/>\nWrite down these indicators for yourself, and then track them in the &#8220;Sources&#8221; section by filtering by tags, fields, date, or conversations.<\/p>\n<p>An example of applying filters:<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648105555947-b9bx2rv0.png\" \/><\/p>\n<h4>Reports<\/h4>\n<p><strong>Summary<\/strong><\/p>\n<p>This section displays general information about people and conversations. If you have several managers who answer people&#8217;s questions, you can track their work speed here.<\/p>\n<p><strong>Sources<\/strong><\/p>\n<p>This section allows you to generate a report on the selected filters and thus track the number of goal completions and their conversion.<\/p>\n<p><strong>Third-party systems<\/strong><\/p>\n<p>In addition to using internal analytics within the platform, you can set up data transfer to Google Analytics and Yandex Metrika.<\/p>\n<p><a href=\"\/category\/analitika\/\">Setting up goals in Google Analytics and Yandex Metrika<\/a><\/p>\n<hr \/>\n<p>If you haven&#8217;t found the answer to your question, contact us in the chat in your profile or email <a href=\"mailto:hello@bothelp.io\">hello@bothelp.io<\/a>\ud83d\ude03<\/p>\n<p>Get 14 days of full functionality of BotHelp, a platform for creating broadcasting, autofunnels, and chatbots.<\/p>\n<p><strong><a 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