{"id":483,"date":"2024-09-22T01:12:19","date_gmt":"2024-09-21T22:12:19","guid":{"rendered":"https:\/\/help.testbh.ru\/?p=483"},"modified":"2025-12-18T15:52:36","modified_gmt":"2025-12-18T12:52:36","slug":"nastrojka-vk-piksel","status":"publish","type":"post","link":"https:\/\/help.bothelp.io\/en\/nastrojka-vk-piksel\/","title":{"rendered":"Setting up the VK Pixel"},"content":{"rendered":"
The VKontakte pixel allows you to track all visitors who have visited your landing page, clicked on a button, or performed other actions.<\/div>\n
 <\/div>\n
BotHelp supports VK pixel from the new VKontakte advertising profile ads.vk.com<\/div>\n

Setting up a pixel in the old profile<\/h4>\n
Creating a pixel<\/strong><\/div>\n
    \n
  1. Log in to your VKontakte advertising profile and go to the “Retargeting” tab.<\/li>\n
  2. Go to the “Pixels” tab.<\/li>\n
  3. Click on the Create Pixel<\/strong> link.<\/li>\n<\/ol>\n
    <\/div>\n
     <\/div>\n
    Allowed domain<\/strong><\/div>\n
     <\/div>\n
    When creating a pixel, you have specify the domain of the site which the data will be transmitted from.<\/div>\n
    <\/div>\n
    Please note that you have to specify different domains for mini-landings and VK landings.:<\/div>\n
      \n
    • For VK landing \u2014 domain landing.whatshelp.io<\/strong><\/li>\n
    • For a mini-landing \u2014 domain mnlp.cc<\/strong><\/li>\n<\/ul>\n
      <\/div>\n
      Allowed Mini App id<\/strong> \u2014 skip without entering data.<\/div>\n
       <\/div>\n
      This option is relevant for those who have developed their own application for VKontakte and want to collect information about the audience from this application.<\/div>\n
       <\/div>\n
      Connecting a pixel to a landing page<\/strong><\/div>\n
       <\/div>\n
      After creating it, you will see the script code, you don’t need it.<\/div>\n
      You only need the code that allows you to receive JavaScript events. Copy it.<\/div>\n
       <\/div>\n
      <\/div>\n
       <\/div>\n
      Go to the landing page settings and click on the Add VK Pixel<\/strong> checkmark.<\/div>\n
      Paste the pixel short code into the input field and click Save<\/strong>.<\/div>\n
      <\/div>\n
      Testing<\/strong><\/div>\n
       <\/div>\n
      \u2757After connecting the pixel, be sure<\/strong> to go to the landing page, click on the button and start the chain.<\/div>\n
      It is necessary that several people<\/strong> besides you go to the landing page and start the chain. Then the data will arrive and the pixel status will change to “running”.<\/div>\n
       <\/div>\n
      After that, proceed to setting up the audience.<\/div>\n
      <\/div>\n
       <\/div>\n
      Creating retargeting audience<\/strong><\/div>\n
       <\/div>\n
      We will set up retargeting audiences to which users will be added after certain events.<\/div>\n
        \n
      1. Log in to your VKontakte advertising profile and go to the “Retargeting” tab.<\/li>\n
      2. Go to the “Audiences” tab.<\/li>\n
      3. Click on the Create Audience<\/strong> link.<\/li>\n<\/ol>\n
        <\/div>\n
        4. In the “Source”, select “Get via pixel”.<\/div>\n
        5. Select the pixel for which you want to create an audience.<\/div>\n
         <\/div>\n
        <\/div>\n
         <\/div>\n
        When creating an audience, select the rule “Users who visited certain pages”, select “Event matches” in the parameters and specify the event name.<\/div>\n
        <\/div>\n

        Setting up a pixel in a new profile<\/h4>\n