{"id":577,"date":"2024-09-22T10:52:27","date_gmt":"2024-09-22T07:52:27","guid":{"rendered":"https:\/\/help.testbh.ru\/?p=577"},"modified":"2025-09-22T14:25:39","modified_gmt":"2025-09-22T11:25:39","slug":"nastrojka-facebook-piksel","status":"publish","type":"post","link":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/","title":{"rendered":"Setting up a pixel"},"content":{"rendered":"<p>Facebook Pixel* allows you to measure performance, optimize ads, and create audiences for advertising campaigns.<\/p>\n<h4>Connecting a pixel to a mini-landing page<\/h4>\n<p>The way to create and install a Facebook* pixel is described <a href=\"https:\/\/www.facebook.com\/business\/help\/952192354843755?id=1205376682832142\">in the article<\/a>.<\/p>\n<p>To use the Facebook* pixel, copy its ID in the advertising profile and paste it into the appropriate field when setting up the mini-landing page.<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183228-ofbn4dli.png\" \/><\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183315-5ivcylpi.png\" \/><\/p>\n<p>After connecting the pixel, <strong>be sure to<\/strong>:<\/p>\n<ul>\n<li><strong>go to your mini-landing page via the link,<\/strong><\/li>\n<li><strong>click the button of any messenger,<\/strong><\/li>\n<li><strong>receive messages from the flow.<\/strong><\/li>\n<\/ul>\n<p>This is necessary for the &#8220;Lead&#8221; event to be transmitted. If you don&#8217;t do this, you won&#8217;t be able to set up a conversion.<\/p>\n<p>It is necessary that several people go to the landing page and start the chain, then the data will be received.<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183538-5493kj3m.png\" \/><\/p>\n<p><em><strong>Note<\/strong>. You can place one pixel on several landing pages, but you have to set up separate events for each landing page, otherwise statistics from all landing pages will be sent to one event.<\/em><\/p>\n<h4>Mini-landing page events<\/h4>\n<p>Our mini-landing pages work differently from the standard ones. When creating a pixel, you do not have to enter any URL or use a code, everything is configured using events.<\/p>\n<p>We transmit 2 types of events:<\/p>\n<ul>\n<li>Page View.<\/li>\n<li>Lead.<\/li>\n<\/ul>\n<p>Before proceeding to setting up the conversion, make sure that both types of events are <strong>displayed in the landing page<\/strong> <strong>analytics<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183191-s0mpzjv7.png\" \/><\/p>\n<h4>How to create a conversion?<\/h4>\n<p>Reference information from Facebook* on setting up a conversion is available via the <a href=\"https:\/\/www.facebook.com\/business\/help\/182135238967018?id=565900110447546&amp;locale=ru_RU\">link<\/a>.<\/p>\n<ul>\n<li>Go to the pixel settings and click the <strong>Create Conversion<\/strong> button.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183540-wfjuyvvd.png\" \/><\/p>\n<ul>\n<li>In the conversion settings, select the &#8220;Lead&#8221; event.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183520-iletnkws.png\" width=\"599\" height=\"427\" \/><br \/>\nIf you don&#8217;t have the &#8220;Lead&#8221; event, go to the landing page, launch the funnel, and wait for the event to be transmitted to the landing page statistics.<\/p>\n<ul>\n<li>Instead of the current rule, select &#8220;Event Parameters&#8221;, and you will see additional parameters.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183384-c18rcpp7.png\" \/><\/p>\n<ul>\n<li>Select the <strong>content_category<\/strong> parameter, which transmits the short landing page address.<\/li>\n<li>Select the &#8220;Contains&#8221; rule.<\/li>\n<li>Enter the parameter from the prompt in the settings.<\/li>\n<\/ul>\n<p><strong>Parameters for the &#8220;Lead&#8221; event:<\/strong><\/p>\n<p>1) content_name: the title of the mini-landing page<br \/>\n2) content_category: &lt;profile domain&gt;_ml_&lt;mini-landing page id&gt;<br \/>\n3) referrer: a link to the mini-landing page.<\/p>\n<p><strong>Copy the data of the content_category parameter to configure the conversion.<br \/>\n<\/strong><br \/>\n<img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183256-8l3qrhil.png\" \/><br \/>\n<img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183320-n9ipi0g9.png\" \/><br \/>\nYou can also use the <strong>content_name<\/strong> parameter, but since you can change the title, we recommend using the address.<\/p>\n<p>After that, name the conversion and click <strong>Create<\/strong>.<\/p>\n<p>See the video for detailed instructions:<br \/>\n<span class=\"fr-video fr-deletable fr-fvc fr-dvb fr-draggable\" contenteditable=\"false\" draggable=\"true\"><iframe loading=\"lazy\" class=\"fr-draggable\" src=\"https:\/\/www.youtube.com\/embed\/i1ob11IME2k?&amp;wmode=opaque\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/span><br \/>\n<strong>Please note that it may take from several minutes to several hours for the pixel events to be transmitted and displayed in the statistics.<\/strong><\/p>\n<h4>Advertisement<\/h4>\n<p><strong>Conversion optimization<\/strong><\/p>\n<p>After creating a conversion, you can use it to optimize your ads. Just select it from the conversion list when setting up your ad.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183189-tnlrpekk.png\" width=\"579\" height=\"186\" \/><\/p>\n<h4>Retargeting audience<\/h4>\n<p>You can also create a custom audience based on events, which you can use for retargeting.<br \/>\n<img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125182861-fdfoo1eq.png\" \/><br \/>\n* Owned by Meta, an organization recognized as extremist and banned in Russia.<\/p>\n<hr \/>\n<p>If you haven&#8217;t found the answer to your question, contact us in the chat in your profile or email <a href=\"mailto:hello@bothelp.io\">hello@bothelp.io<\/a>\ud83d\ude03<\/p>\n<p>Get 14 days of full functionality of BotHelp, a platform for creating broadcasting, autofunnels, and chatbots.<\/p>\n<p><strong><a href=\"https:\/\/bothelp.io\/ru?utm_source=bz&amp;utm_medium=footer&amp;utm_campaign=15655\">Get 14 days for free<\/a><\/strong><\/p>\n\r\n\t\t\t<div id=\"daexthefu-container\"\r\n\t\t\t\tclass=\"daexthefu-container daexthefu-layout-side-by-side daexthefu-alignment-left\"\r\n\t\t\t\tdata-post-id=\"577\">\r\n\r\n\t\t\t\t<div class=\"daexthefu-feedback\">\r\n\t\t\t\t\t<div class=\"daexthefu-text\">\r\n\t\t\t\t\t\t<h3 class=\"daexthefu-title\">\u0411\u044b\u043b\u0430 \u043b\u0438 \u0441\u0442\u0430\u0442\u044c\u044f \u043f\u043e\u043b\u0435\u0437\u043d\u0430?<\/h3>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<div class=\"daexthefu-buttons-container\">\r\n\t\t\t\t\t\t<div class=\"daexthefu-buttons\">\r\n\t\t\t\t\t\t\t\r\n\t\t\t<div class=\"daexthefu-yes daexthefu-button daexthefu-button-type-icon\" data-value=\"1\">\r\n\t\t\t\t\r\n                <svg>\r\n                    <defs>\r\n                        <style>.thumb-up-cls-1{fill:#c9c9c9;}.thumb-up-cls-2{fill:#e1e1e1;}.thumb-up-cls-3{fill:#676767;}<\/style>\r\n                    <\/defs>\r\n                    <g id=\"thumb_up\">\r\n                        <path class=\"thumb-up-cls-2 daexthefu-icon-circle\" d=\"m24,3c11.58,0,21,9.42,21,21s-9.42,21-21,21S3,35.58,3,24,12.42,3,24,3m0-1C11.85,2,2,11.85,2,24s9.85,22,22,22,22-9.85,22-22S36.15,2,24,2h0Z\" \/>\r\n                        <g>\r\n                            <rect class=\"thumb-up-cls-3 daexthefu-icon-secondary-color\" x=\"10\" y=\"20\" width=\"6\" height=\"15\" rx=\"1.5\" ry=\"1.5\" \/>\r\n                            <path class=\"thumb-up-cls-1 daexthefu-icon-primary-color\" d=\"m30.57,9.06l-.49-.1c-.81-.17-1.61.35-1.78,1.16l-5.3,11.74c-.17.81,3.16,1.61,3.97,1.78l1.96.41c.81.17,1.61-.35,1.78-1.16l2.18-10.27c.34-1.61-.7-3.21-2.31-3.56Z\" \/>\r\n                            <path class=\"thumb-up-cls-1 daexthefu-icon-primary-color\" d=\"m38.17,20h-18.67c-.83,0-1.5.67-1.5,1.5v12c0,.83.67,1.5,1.5,1.5h16.27c.71,0,1.33-.5,1.47-1.21l2.4-12c.19-.93-.53-1.8-1.47-1.8Z\" \/>\r\n                        <\/g>\r\n                    <\/g>\r\n                <\/svg>\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t\t\r\n\t\t\t<div class=\"daexthefu-no daexthefu-button daexthefu-button-type-icon\" data-value=\"0\">\r\n\t\t\t\t\r\n                <svg>\r\n                    <defs>\r\n                        <style>.thumb-down-cls-1{fill:#c9c9c9;}.thumb-down-cls-2{fill:#e1e1e1;}.thumb-down-cls-3{fill:#676767;}<\/style>\r\n                    <\/defs>\r\n                    <g id=\"thumb_down\">\r\n                        <path class=\"thumb-down-cls-2 daexthefu-icon-circle\" d=\"m24,3c11.58,0,21,9.42,21,21s-9.42,21-21,21S3,35.58,3,24,12.42,3,24,3m0-1C11.85,2,2,11.85,2,24s9.85,22,22,22,22-9.85,22-22S36.15,2,24,2h0Z\" \/>\r\n                        <g>\r\n                            <rect class=\"thumb-down-cls-3 daexthefu-icon-secondary-color\" x=\"10\" y=\"13\" width=\"6\" height=\"15\" rx=\"1.5\" ry=\"1.5\" \/>\r\n                            <path class=\"thumb-down-cls-1 daexthefu-icon-primary-color\" d=\"m30.57,38.94l-.49.1c-.81.17-1.61-.35-1.78-1.16l-5.3-11.74c-.17-.81,3.16-1.61,3.97-1.78l1.96-.41c.81-.17,1.61.35,1.78,1.16l2.18,10.27c.34,1.61-.7,3.21-2.31,3.56Z\" \/>\r\n                            <path class=\"thumb-down-cls-1 daexthefu-icon-primary-color\" d=\"m38.17,28h-18.67c-.83,0-1.5-.67-1.5-1.5v-12c0-.83.67-1.5,1.5-1.5h16.27c.71,0,1.33.5,1.47,1.21l2.4,12c.19.93-.53,1.8-1.47,1.8Z\" \/>\r\n                        <\/g>\r\n                    <\/g>\r\n                <\/svg>\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"daexthefu-comment\">\r\n\t\t\t\t\t<div class=\"daexthefu-comment-top-container\">\r\n\t\t\t\t\t\t<label id=\"daexthefu-comment-label\" class=\"daexthefu-comment-label\"><\/label>\r\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"daexthefu-comment-character-counter-container\">\r\n\t\t\t\t\t\t\t\t<div id=\"daexthefu-comment-character-counter-number\"\r\n\t\t\t\t\t\t\t\t\tclass=\"daexthefu-comment-character-counter-number\"><\/div>\r\n\t\t\t\t\t\t\t\t<div class=\"daexthefu-comment-character-counter-text\"><\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t<textarea id=\"daexthefu-comment-textarea\" class=\"daexthefu-comment-textarea\"\r\n\t\t\t\t\t\t\t\tplaceholder=\"\u0412\u0432\u0435\u0434\u0438\u0442\u0435 \u0432\u0430\u0448\u0435 \u0441\u043e\u043e\u0431\u0449\u0435\u043d\u0438\u0435\"\r\n\t\t\t\t\t\t\t\tmaxlength=\"\r\n\t\t\t\t\t\t\t\t400\t\t\t\t\t\t\t\t\t\"><\/textarea>\r\n\t\t\t\t\t<div class=\"daexthefu-comment-buttons-container\">\r\n\t\t\t\t\t\t<button class=\"daexthefu-comment-submit daexthefu-button\">\u041e\u0442\u043f\u0440\u0430\u0432\u0438\u0442\u044c<\/button>\r\n\t\t\t\t\t\t<button class=\"daexthefu-comment-cancel daexthefu-button\">\u041e\u0442\u043c\u0435\u043d\u0438\u0442\u044c<\/button>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<div class=\"daexthefu-successful-submission-text\">\u0421\u043f\u0430\u0441\u0438\u0431\u043e \u0437\u0430 \u043e\u0431\u0440\u0430\u0442\u043d\u0443\u044e \u0441\u0432\u044f\u0437\u044c!<\/div>\r\n\r\n\t\t\t<\/div>\r\n\r\n\t\t\t","protected":false},"excerpt":{"rendered":"<p>How to measure the effectiveness of a Facebook* landing page<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_helpful_status":1,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-577","post","type-post","status-publish","format-standard","hentry","category-facebook-messenger-zapreshhen-v-rossii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Setting up a pixel<\/title>\n<meta name=\"description\" content=\"How to measure the effectiveness of a Facebook* landing page\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/How%20to%20measure%20the%20effectiveness%20of%20a%20Facebook*%20landing%20page\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Setting up a pixel\" \/>\n<meta property=\"og:description\" content=\"How to measure the effectiveness of a Facebook* landing page\" \/>\n<meta property=\"og:url\" content=\"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439 BotHelp\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bothelpru\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-22T07:52:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T11:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183228-ofbn4dli.png\" \/>\n<meta name=\"author\" content=\"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/\"},\"author\":{\"name\":\"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430\",\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/#\\\/schema\\\/person\\\/3725f2e711da03f7380efe93da1a53ca\"},\"headline\":\"Setting up a pixel\",\"datePublished\":\"2024-09-22T07:52:27+00:00\",\"dateModified\":\"2025-09-22T11:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/\"},\"wordCount\":419,\"image\":{\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/files.carrotquest.io\\\/knowledge-bases-images\\\/articles\\\/49290\\\/49290-1648125183228-ofbn4dli.png\",\"articleSection\":[\"Facebook Messenger*\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/\",\"url\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/\",\"name\":\"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Facebook Pixel \u0447\u0435\u0440\u0435\u0437 BotHelp | \u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/files.carrotquest.io\\\/knowledge-bases-images\\\/articles\\\/49290\\\/49290-1648125183228-ofbn4dli.png\",\"datePublished\":\"2024-09-22T07:52:27+00:00\",\"dateModified\":\"2025-09-22T11:25:39+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/#\\\/schema\\\/person\\\/3725f2e711da03f7380efe93da1a53ca\"},\"description\":\"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c Facebook Pixel \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 BotHelp. \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/#primaryimage\",\"url\":\"https:\\\/\\\/files.carrotquest.io\\\/knowledge-bases-images\\\/articles\\\/49290\\\/49290-1648125183228-ofbn4dli.png\",\"contentUrl\":\"https:\\\/\\\/files.carrotquest.io\\\/knowledge-bases-images\\\/articles\\\/49290\\\/49290-1648125183228-ofbn4dli.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/nastrojka-facebook-piksel\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"How to Work with BotHelp Service: Setting Up Your Account for Your Business Goals\",\"item\":\"https:\\\/\\\/help.bothelp.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Setting up a pixel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/\",\"name\":\"\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439 BotHelp\",\"description\":\"\u0417\u0434\u0435\u0441\u044c \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0432\u0441\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/help.bothelp.io\\\/#\\\/schema\\\/person\\\/3725f2e711da03f7380efe93da1a53ca\",\"name\":\"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc2c651ad25d8a5ed31aeb69271b32a21caab387207adf0043a317f97bedafbd?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc2c651ad25d8a5ed31aeb69271b32a21caab387207adf0043a317f97bedafbd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fc2c651ad25d8a5ed31aeb69271b32a21caab387207adf0043a317f97bedafbd?s=96&d=mm&r=g\",\"caption\":\"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430\"},\"url\":\"https:\\\/\\\/help.bothelp.io\\\/en\\\/author\\\/t-karpikova\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Setting up a pixel","description":"How to measure the effectiveness of a Facebook* landing page","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"How to measure the effectiveness of a Facebook* landing page","og_locale":"en_US","og_type":"article","og_title":"Setting up a pixel","og_description":"How to measure the effectiveness of a Facebook* landing page","og_url":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/","og_site_name":"\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439 BotHelp","article_publisher":"https:\/\/www.facebook.com\/bothelpru","article_published_time":"2024-09-22T07:52:27+00:00","article_modified_time":"2025-09-22T11:25:39+00:00","og_image":[{"url":"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183228-ofbn4dli.png","type":"","width":"","height":""}],"author":"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430","twitter_card":"summary_large_image","twitter_misc":{"Written by":"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/#article","isPartOf":{"@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/"},"author":{"name":"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430","@id":"https:\/\/help.bothelp.io\/#\/schema\/person\/3725f2e711da03f7380efe93da1a53ca"},"headline":"Setting up a pixel","datePublished":"2024-09-22T07:52:27+00:00","dateModified":"2025-09-22T11:25:39+00:00","mainEntityOfPage":{"@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/"},"wordCount":419,"image":{"@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/#primaryimage"},"thumbnailUrl":"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183228-ofbn4dli.png","articleSection":["Facebook Messenger*"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/","url":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/","name":"\u041d\u0430\u0441\u0442\u0440\u043e\u0439\u043a\u0430 Facebook Pixel \u0447\u0435\u0440\u0435\u0437 BotHelp | \u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439","isPartOf":{"@id":"https:\/\/help.bothelp.io\/#website"},"primaryImageOfPage":{"@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/#primaryimage"},"image":{"@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/#primaryimage"},"thumbnailUrl":"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183228-ofbn4dli.png","datePublished":"2024-09-22T07:52:27+00:00","dateModified":"2025-09-22T11:25:39+00:00","author":{"@id":"https:\/\/help.bothelp.io\/#\/schema\/person\/3725f2e711da03f7380efe93da1a53ca"},"description":"\u0423\u0437\u043d\u0430\u0439\u0442\u0435, \u043a\u0430\u043a \u043d\u0430\u0441\u0442\u0440\u043e\u0438\u0442\u044c Facebook Pixel \u0434\u043b\u044f \u043e\u0442\u0441\u043b\u0435\u0436\u0438\u0432\u0430\u043d\u0438\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0438\u0439 \u0447\u0435\u0440\u0435\u0437 BotHelp. \u0420\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u0438\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0438\u0438 \u0438 \u0430\u043d\u0430\u043b\u0438\u0442\u0438\u043a\u0435.","breadcrumb":{"@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/#primaryimage","url":"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183228-ofbn4dli.png","contentUrl":"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125183228-ofbn4dli.png"},{"@type":"BreadcrumbList","@id":"https:\/\/help.bothelp.io\/en\/nastrojka-facebook-piksel\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"How to Work with BotHelp Service: Setting Up Your Account for Your Business Goals","item":"https:\/\/help.bothelp.io\/"},{"@type":"ListItem","position":2,"name":"Setting up a pixel"}]},{"@type":"WebSite","@id":"https:\/\/help.bothelp.io\/en\/#website","url":"https:\/\/help.bothelp.io\/en\/","name":"\u0411\u0430\u0437\u0430 \u0437\u043d\u0430\u043d\u0438\u0439 BotHelp","description":"\u0417\u0434\u0435\u0441\u044c \u0432\u044b \u043d\u0430\u0439\u0434\u0435\u0442\u0435 \u043e\u0442\u0432\u0435\u0442\u044b \u043d\u0430 \u0432\u0441\u0435 \u0432\u043e\u043f\u0440\u043e\u0441\u044b","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/help.bothelp.io\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/help.bothelp.io\/#\/schema\/person\/3725f2e711da03f7380efe93da1a53ca","name":"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fc2c651ad25d8a5ed31aeb69271b32a21caab387207adf0043a317f97bedafbd?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fc2c651ad25d8a5ed31aeb69271b32a21caab387207adf0043a317f97bedafbd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fc2c651ad25d8a5ed31aeb69271b32a21caab387207adf0043a317f97bedafbd?s=96&d=mm&r=g","caption":"\u0422\u0430\u0442\u044c\u044f\u043d\u0430 \u041a\u0430\u0440\u043f\u0438\u043a\u043e\u0432\u0430"},"url":"https:\/\/help.bothelp.io\/en\/author\/t-karpikova\/"}]}},"_links":{"self":[{"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/posts\/577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/comments?post=577"}],"version-history":[{"count":15,"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/posts\/577\/revisions"}],"predecessor-version":[{"id":5343,"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/posts\/577\/revisions\/5343"}],"wp:attachment":[{"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/media?parent=577"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/categories?post=577"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/help.bothelp.io\/en\/wp-json\/wp\/v2\/tags?post=577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}