{"id":579,"date":"2024-09-22T10:52:57","date_gmt":"2024-09-22T07:52:57","guid":{"rendered":"https:\/\/help.testbh.ru\/?p=579"},"modified":"2025-09-20T15:16:04","modified_gmt":"2025-09-20T12:16:04","slug":"zapusk-reklamy-v-instagram-i-facebook","status":"publish","type":"post","link":"https:\/\/help.bothelp.io\/en\/zapusk-reklamy-v-instagram-i-facebook\/","title":{"rendered":"Launching ads"},"content":{"rendered":"<p>You have to create a <a href=\"\/mini-lendingi\/\">mini-landing<\/a> page and an advertisement and then link them together.<\/p>\n<p>Read about how to create a mini-landing page in the <a href=\"\/mini-lendingi\/\">article<\/a>.<\/p>\n<p>If you do not have a Facebook* profile yet, then create one by following the detailed <a href=\"https:\/\/www.facebook.com\/business\/help\/282701548912119?id=649869995454285\">instructions from Facebook<\/a>*.<\/p>\n<p>You have to set up a <a href=\"\/zapusk-reklamy-v-instagram-i-facebook\/\">Facebook* pixel<\/a> that will collect the audience in retargeting databases. It will help you create a conversion rate, which we will then optimize your ads for. <a href=\"\/nastrojka-facebook-piksel\/\">Instructions for setting up a pixel.<\/a><\/p>\n<h4>Creating an ad<\/h4>\n<p>After you have created a mini-landing page and configured conversions, go to your profile using <a href=\"https:\/\/www.facebook.com\/adsmanager\">the link<\/a>. Create a new ad.<\/p>\n<ul>\n<li>Select <strong>Conversion<\/strong> as the purpose of the ad. Specify the name of the campaign and click <strong>Continue<\/strong>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125814136-8lpvzyy9.png\" \/><\/p>\n<p><strong>Note<\/strong>. <em>To set up a mini-landing page more effectively, we recommend using two targets: <strong>traffic<\/strong> and <strong>conversions<\/strong>.<\/em><\/p>\n<p><em>When you have just created mini-landing pages and have to measure an objective conversion and gain registrations for a pixel, select the <strong>Traffic<\/strong> target.<\/em><\/p>\n<p><em>After the first 100 clicks, you can disable this campaign and collect ads for the <strong>Conversion<\/strong> target, because you no longer need clicks. You need registrations and applications.<\/em><\/p>\n<h4>Setting up an ad<\/h4>\n<ul>\n<li>In the first editing window, do not change anything at the initial stage. Click <strong>Continue<\/strong>.<\/li>\n<li>Go to the settings at the ad group level.<\/li>\n<li>Location of the conversion event: select <strong>Website<\/strong>.<\/li>\n<li>Select the pixel and the desired conversion (the pixel and conversion were configured earlier).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125814525-cfdmpv0i.png\" \/><\/p>\n<ul>\n<li>Set up a budget and schedule.<\/li>\n<li>Set up your audience: geographical location, gender, age, language.<\/li>\n<\/ul>\n<p><em><strong>Note<\/strong>. When setting up interests, we recommend gathering from 300,000 to a million users so that the conversion can be optimized.<\/em><\/p>\n<p><em>If you select a number of lower than 300,000, the audience will be very narrow and Facebook* will overestimate the cpt cost per thousand displays.<\/em><\/p>\n<p><em>If you select a number of more than a million, then the audience will be too wide and Facebook* will draw everyone in, and you will not get the necessary numbers.&nbsp;<\/em><\/p>\n<p><em>If you can&#8217;t target such audiences because of your limited geography, just try to make the sample broader.<\/em><\/p>\n<h4>Instagram* placement<\/h4>\n<ul>\n<li>Select the Instagram* placement. Manually specify exactly where the ad will be displayed.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125815829-uvdlyaea.png\" \/><\/p>\n<ul>\n<li>Instagram Facebook* business page and the Instagram* profile that you want to advertise from. The page in the advertisement has to be the same one from which the flow is launched on the mini-landing page.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125814644-c7zuf6n3.png\" \/><\/p>\n<ul>\n<li>Customize the format, text, and appearance of the ad.<\/li>\n<li>Insert the link to the mini-landing page where the advertisement should lead.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125815375-fsitisd0.png\" \/><\/p>\n<ul>\n<li>Make sure that the correct pixel is connected.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125814087-xji3yovc.png\" \/><\/p>\n<ul>\n<li>Turn on the ads preview in your feed and test the flow activation.<\/li>\n<li>Click <strong>Post<\/strong>. The ad will be automatically submitted for moderation and will be launched immediately after verification.<\/li>\n<\/ul>\n<h4>Setting up an ad for Facebook*<\/h4>\n<p>The settings will be the same as for Instagram*. The only difference is that you have to select Facebook* in the placement.<\/p>\n<ul>\n<li>Mark the Facebook placement*. Manually specify exactly where to display the ad. For example, this would be a <strong>Facebook* News Feed<\/strong>.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125814045-ojd7fgb1.png\" \/><\/p>\n<ul>\n<li>Select the Facebook* business page which the advertisement will be sent from. The page in the advertisement has to be the same one from which the flow will be launched on the mini-landing page.<\/li>\n<\/ul>\n<h4>UTM tags<\/h4>\n<p>To analyze the effectiveness of advertising campaigns, we recommend configuring <a href=\"\/utm-metki\/\">UTM tags<\/a>.<\/p>\n<p>You can add tags manually or create a link using special constructors. The way to do this is described in our article <a href=\"\/utm-metki\/\">UTM tags<\/a>.<\/p>\n<p>Paste the received link into the &#8220;Site URL&#8221; field.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648125814138-qzh7o10z.png\" width=\"227\" height=\"150\" \/><\/p>\n<p>* Owned by Meta, an organization recognized as extremist and banned in Russia.<\/p>\n<hr \/>\n<p>If you haven&#8217;t found the answer to your question, contact us in the chat in your profile or email <a href=\"mailto:hello@bothelp.io\">hello@bothelp.io<\/a>\ud83d\ude03<\/p>\n<p>Get 14 days of full functionality of BotHelp, a platform for creating broadcasting, autofunnels, and chatbots.<\/p>\n<p><strong><a href=\"https:\/\/bothelp.io\/ru?utm_source=bz&amp;utm_medium=footer&amp;utm_campaign=15655\">Get 14 days for free<\/a><\/strong><\/p>\n\r\n\t\t\t<div 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