{"id":7633,"date":"2026-03-25T13:19:24","date_gmt":"2026-03-25T10:19:24","guid":{"rendered":"https:\/\/help.bothelp.io\/?p=7633"},"modified":"2026-03-27T21:57:15","modified_gmt":"2026-03-27T18:57:15","slug":"ssylki-dlya-peredachi-utm-metok-i-parametrov","status":"publish","type":"post","link":"https:\/\/help.bothelp.io\/en\/links-for-passing-utm-parameters-and-other-parameters\/","title":{"rendered":"Links for Passing UTM Parameters and Other Parameters"},"content":{"rendered":"<p>Links for passing UTM parameters and other values are available <strong>only for flows in Telegram and MAX<\/strong>. The values of UTM parameters and other fields in the link are recorded in the designated <a href=\"https:\/\/help.bothelp.io\/en\/polya\/\" target=\"_blank\" rel=\"noopener\">fields<\/a> in the <a href=\"https:\/\/help.bothelp.io\/en\/podpischiki\/\" target=\"_blank\" rel=\"noopener\">subscriber<\/a> card.<\/p>\n<p><strong>UTM parameters<\/strong> are values added to URLs to collect detailed information about traffic (where the user\/subscriber came from). They are used to track the effectiveness of advertising and funnels.<\/p>\n<h2><strong>How to create a link for passing UTM parameters and other values<\/strong><\/h2>\n<ol>\n<li>In the flow builder, enable edit mode.<\/li>\n<li>Open<strong> the Links sectio<\/strong>n.<\/li>\n<li>Copy the link for passing UTM parameters and other values.<\/li>\n<\/ol>\n<p>You will get a link like:<\/p>\n<ul>\n<li>For Telegram:<\/li>\n<\/ul>\n<pre><code>https:\/\/r.bothelp.io\/tg?domain=testedtt_bot&amp;start=c1774428182693-ds&amp;utm_source=xxx&amp;utm_medium=xxx&amp;utm_campaign=xxx\r\n<\/code><\/pre>\n<ul>\n<li>For MAX:<\/li>\n<\/ul>\n<pre><code>https:\/\/r.bothelp.io\/max?domain=id3257037015_3_bot&amp;start=c1772705397290-ds&amp;utm_source=xxx&amp;utm_medium=xxx&amp;utm_campaign=xxx\r\n<\/code><\/pre>\n<p>Below we will use the Telegram link as an example. The same principles apply to MAX.<\/p>\n<p>The part <code>\"https:\/\/r.bothelp.io\/tg?domain=testedtt_bot&amp;start=c1774428182693-ds\"<\/code> is the main and required part.<br \/>\nThe part <code>\"&amp;utm_source=xxx&amp;utm_medium=xxx&amp;utm_campaign=xxx\"<\/code> is variable and can be modified or removed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7696\" src=\"https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.26.23-1024x722.png\" alt=\"\" width=\"439\" height=\"310\" srcset=\"https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.26.23-1024x722.png 1024w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.26.23-300x212.png 300w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.26.23-768x542.png 768w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.26.23.png 1174w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/><\/p>\n<h2><strong>Parameters you can pass<\/strong><\/h2>\n<ol>\n<li>You can add <strong>static UTM parameters<\/strong>. Everyone who follows a link with these parameters will receive the corresponding tag in their subscriber card, which can be viewed in the BotHelp dashboard under <strong>People<\/strong> by selecting the specific subscriber.<\/li>\n<\/ol>\n<ul>\n<li><code>utm_source<\/code> \u2013 specific name of the traffic source<\/li>\n<li><code>utm_medium<\/code> \u2013 type of traffic source<\/li>\n<li><code>utm_campaign<\/code> \u2013 advertising campaign name<\/li>\n<li><code>utm_content<\/code> \u2013 differentiates ad versions (e.g., two different links in one email)<\/li>\n<li><code>utm_term<\/code> \u2013 indicates a specific keyword (for AdWords) or email send date for a promotional link<\/li>\n<\/ul>\n<p>You do not need to create new fields in BotHelp for these UTM parameters; they already exist in the subscriber card.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7697\" src=\"https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.28.29-886x1024.png\" alt=\"\" width=\"374\" height=\"433\" srcset=\"https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.28.29-886x1024.png 886w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.28.29-260x300.png 260w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.28.29-768x887.png 768w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.28.29-1329x1536.png 1329w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.28.29.png 1376w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/p>\n<p><strong>Example of creating a link with UTM parameters<\/strong><\/p>\n<p>Take the copied link from the builder:<\/p>\n<pre><code>https:\/\/r.bothelp.io\/tg?domain=testedtt_bot&amp;start=c1774428182693-ds&amp;utm_source=xxx&amp;utm_medium=xxx&amp;utm_campaign=xxx\r\n<\/code><\/pre>\n<p>Replace <code>\"xxx\"<\/code> with your own values:<\/p>\n<pre><code>https:\/\/r.bothelp.io\/tg?domain=testedtt_bot&amp;start=c1774428182693-ds&amp;utm_source=inst&amp;utm_medium=paid_stories&amp;utm_campaign=woman\r\n<\/code><\/pre>\n<p>You can also include only the necessary variables:<\/p>\n<pre><code>https:\/\/r.bothelp.io\/tg?domain=testedtt_bot&amp;start=c1774428182693-ds&amp;utm_campaign=woman&amp;utm_content=123\r\n<\/code><\/pre>\n<ol start=\"2\">\n<li>You can pass values of <strong>system (standard) BotHelp fields<\/strong>, such as name, email, or phone.<\/li>\n<\/ol>\n<p>For example, using the system field <code>name<\/code>:<\/p>\n<pre><code>https:\/\/r.bothelp.io\/tg?domain=testedtt_bot&amp;start=c1774428182693-ds&amp;name=Ivan\r\n<\/code><\/pre>\n<p>The subscriber\u2019s Name field will automatically be set to Ivan.<\/p>\n<ol start=\"3\">\n<li>You can pass values of <strong>custom fields<\/strong>. If the required custom field does not exist in the subscriber card, the data will not be recorded and the field must be created first.<\/li>\n<\/ol>\n<p>For example, if several bloggers are promoting your flow, you need a custom field <code>blogger<\/code>. Go to <strong>Settings \u2192 Custom Fields \u2192 Add New Field<\/strong>, specify the field name and type. This field will appear in the subscriber card.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7698\" src=\"https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.29.51-1024x578.png\" alt=\"\" width=\"427\" height=\"241\" srcset=\"https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.29.51-1024x578.png 1024w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.29.51-300x169.png 300w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.29.51-768x433.png 768w, https:\/\/help.bothelp.io\/wp-content\/uploads\/2026\/03\/snimok-ekrana-2026-03-25-v-16.29.51.png 1102w\" sizes=\"auto, (max-width: 427px) 100vw, 427px\" \/><\/p>\n<p>Add the <code>blogger<\/code> parameter to the links you share with bloggers:<\/p>\n<pre><code>https:\/\/r.bothelp.io\/tg?domain=testedtt_bot&amp;start=c1774428182693-ds&amp;blogger=buzova\r\nhttps:\/\/r.bothelp.io\/tg?domain=testedtt_bot&start=c1774428182693-ds&blogger=gasanov\r\nhttps:\/\/r.bothelp.io\/tg?domain=testedtt_bot&start=c1774428182693-ds&blogger=vladbumaga\r\n<\/code><\/pre>\n<p>Now, when a subscriber follows the link, they will be tagged with the blogger they came from.<\/p>\n<p>You can include multiple UTM parameters and values in one link. These links can be used in advertising campaigns or as referral links. Learn more about <a href=\"https:\/\/help.bothelp.io\/en\/utm-metki\/\" target=\"_blank\" rel=\"noopener\">UTM parameters<\/a>.<\/p>\n<hr data-start=\"1913\" data-end=\"1916\" \/>\n<p data-start=\"1918\" data-end=\"1964\">If you did not find the answer to your question, feel free to contact us in the chat inside your dashboard, message us on Telegram at&nbsp;<a href=\"https:\/\/t.me\/BotHelpSupportBot\" target=\"_blank\" rel=\"noopener\"><strong data-start=\"1851\" data-end=\"1873\">@BotHelpSupportBot<\/strong><\/a>, or email us at&nbsp;<strong data-start=\"1890\" data-end=\"1910\"><a class=\"cursor-pointer\" href=\"hello@bothelp.io\" target=\"_blank\" rel=\"noopener\" data-start=\"1892\" data-end=\"1908\">hello@bothelp.io<\/a><\/strong>.<\/p>\n<p>Get 14 Days of Full Access to the Platform<\/p>\n<p data-start=\"1966\" data-end=\"2095\">Enjoy the full functionality of the BotHelp platform for creating broadcasts, automated funnels, and chatbots \u2014 free for 14 days.<\/p>\n<p 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The values of UTM parameters and other fields in the link are recorded in the designated fields in the subscriber card. UTM parameters are values added to URLs to collect detailed information about traffic (where the user\/subscriber came [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_helpful_status":1,"footnotes":""},"categories":[37,98],"tags":[],"class_list":["post-7633","post","type-post","status-publish","format-standard","hentry","category-messengers","category-flow-launch-links"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Links for Passing UTM Parameters and Other Parameters<\/title>\n<meta name=\"description\" content=\"Links for passing UTM parameters and other values are available only for flows in Telegram and MAX. The values of UTM parameters and other fields in the link are recorded in the designated fields in the subscriber card. UTM parameters are values added to URLs to collect detailed information about traffic (where the user\/subscriber came&hellip;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/Links%20for%20passing%20UTM%20parameters%20and%20other%20values%20are%20available%20only%20for%20flows%20in%20Telegram%20and%20MAX.%20The%20values%20of%20UTM%20parameters%20and%20other%20fields%20in%20the%20link%20are%20recorded%20in%20the%20designated%20fields%20in%20the%20subscriber%20card.%20UTM%20parameters%20are%20values%20added%20to%20URLs%20to%20collect%20detailed%20information%20about%20traffic%20(where%20the%20user\/subscriber%20came&hellip;\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Links for Passing UTM Parameters and Other Parameters\" \/>\n<meta property=\"og:description\" content=\"Links for passing UTM parameters and other values are available only for flows in Telegram and MAX. 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