{"id":96,"date":"2024-09-12T12:07:33","date_gmt":"2024-09-12T09:07:33","guid":{"rendered":"https:\/\/help.testbh.ru\/?p=96"},"modified":"2026-01-23T13:53:32","modified_gmt":"2026-01-23T10:53:32","slug":"makrosy","status":"publish","type":"post","link":"https:\/\/help.bothelp.io\/en\/makrosy\/","title":{"rendered":"Macros"},"content":{"rendered":"<p data-start=\"107\" data-end=\"210\">A macro is a special string inside a text block that is replaced with the required data during sending:<\/p>\n<ul data-start=\"212\" data-end=\"486\">\n<li data-start=\"212\" data-end=\"314\">\n<p data-start=\"214\" data-end=\"314\">the value of one of the subscriber&#8217;s profile fields (for example, the name or a custom field value);<\/p>\n<\/li>\n<li data-start=\"315\" data-end=\"381\">\n<p data-start=\"317\" data-end=\"381\">a relative date (the current date or the current date + X days);<\/p>\n<\/li>\n<li data-start=\"382\" data-end=\"401\">\n<p data-start=\"384\" data-end=\"401\"><a href=\"\/globalnye-peremennye\/\">global variables<\/a>;<\/p>\n<\/li>\n<li data-start=\"402\" data-end=\"486\">\n<p data-start=\"404\" data-end=\"486\">individual links used for specific integrations (for example, payment automation).<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"488\" data-end=\"611\">The macro format looks like this: <code data-start=\"522\" data-end=\"538\">{%first_name%}<\/code><br data-start=\"538\" data-end=\"541\" \/>The field name or date parameters are written inside the curly braces.<\/p>\n<p data-start=\"613\" data-end=\"728\">Example:<br data-start=\"621\" data-end=\"624\" \/>The macro <code data-start=\"634\" data-end=\"650\">{%first_name%}<\/code> will automatically be replaced with the subscriber\u2019s name inside the message.<br \/>\n<img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1649851888724-4jqpsqad.png\" \/><br \/>\n<img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1649851869064-10t445xy.png\" \/><\/p>\n<p data-start=\"730\" data-end=\"888\">(!) Macros work in URL buttons. BotHelp detects them, substitutes the necessary data, and then shortens the link into a form like <a class=\"\" href=\"https:\/\/s.bothelp.io\/xxxxxx\" target=\"_new\" rel=\"noopener\" data-start=\"860\" data-end=\"887\">https:\/\/s.bothelp.io\/xxxxxx<\/a>.<\/p>\n<p data-start=\"890\" data-end=\"1048\">(!) Macros cannot be used inside shortened links from third-party services. In this case, BotHelp will not be able to find the macro and replace it with text.<\/p>\n<p data-start=\"1055\" data-end=\"1080\"><strong data-start=\"1055\" data-end=\"1080\">Where to find macros?<\/strong><\/p>\n<p data-start=\"1082\" data-end=\"1141\">Macros can be found in the menu <code data-start=\"1114\" data-end=\"1121\">&lt;...&gt;<\/code> in all text blocks.<\/p>\n<p data-start=\"1148\" data-end=\"1168\"><strong data-start=\"1148\" data-end=\"1168\"><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648044343570-xbqww8k3.png\" \/><br \/>\nField as a macro<\/strong><\/p>\n<p data-start=\"1170\" data-end=\"1332\">Any <a href=\"\/polya\/\">field<\/a> can be used as a macro. To do this, select the required field from the list of macros. The field\u2019s value will be inserted into the text without changes.<\/p>\n<p data-start=\"1334\" data-end=\"1344\">Use cases:<\/p>\n<p data-start=\"1346\" data-end=\"1408\">\u2014 To address a subscriber by name, use the \u201cName\u201d field macro;<\/p>\n<p data-start=\"1410\" data-end=\"1491\">\u2014 To display quiz results, use the \u201cPoints\u201d field macro where scores are counted.<\/p>\n<p data-start=\"1498\" data-end=\"1529\"><strong data-start=\"1498\" data-end=\"1529\"><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648044343010-vy90hpmd.png\" \/><br \/>\nMacros in bot button titles<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/vkvideo.ru\/video_ext.php?oid=-132741842&amp;id=456240104&amp;hd=2\" width=\"853\" height=\"480\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<\/strong><\/p>\n<p data-start=\"1531\" data-end=\"1554\"><a href=\"https:\/\/youtu.be\/pWh8S_YTrPM?si=XuloLzssqsElUTWW\">YouTube video<\/a><\/p>\n<p data-start=\"1556\" data-end=\"1612\">In an inline button\u2019s title, you can use macros such as:<\/p>\n<ul data-start=\"1614\" data-end=\"1780\">\n<li data-start=\"1614\" data-end=\"1703\">\n<p data-start=\"1616\" data-end=\"1703\">the value of one of the subscriber\u2019s profile fields (e.g., name or custom field value);<\/p>\n<\/li>\n<li data-start=\"1704\" data-end=\"1760\">\n<p data-start=\"1706\" data-end=\"1760\">relative date (current date or current date + X days);<\/p>\n<\/li>\n<li data-start=\"1761\" data-end=\"1780\">\n<p data-start=\"1763\" data-end=\"1780\">global variables.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1782\" data-end=\"1947\">Multiple macros and manually entered text can be used simultaneously in a single button title. Any characters exceeding the limit will be truncated with an ellipsis.<\/p>\n<p data-start=\"1949\" data-end=\"2334\"><strong>Important<\/strong>! If a button containing a macro of an empty field is sent to a subscriber, errors may occur.<br data-start=\"2051\" data-end=\"2054\" \/>In Telegram bots, such a button will not be sent; in VK bots, neither the button nor other card elements will be sent. In bots on other channels, these buttons will not work.<br data-start=\"2228\" data-end=\"2231\" \/>If you worry about accidentally sending an empty macro, add any character or emoji to the button title.<\/p>\n<p data-start=\"2336\" data-end=\"2421\">You can select and insert a macro in the button title field using the <code data-start=\"2406\" data-end=\"2413\">&lt;...&gt;<\/code> button.<\/p>\n<h2><img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.app\/knowledge-bases-images\/articles\/49290\/49290-1714148341917-4raygjme.png\" \/><\/h2>\n<p data-start=\"2428\" data-end=\"2455\"><strong data-start=\"2428\" data-end=\"2455\">Random number generator<\/strong><\/p>\n<p data-start=\"2457\" data-end=\"2622\">This macro substitutes a random number from the range specified in parentheses.<br data-start=\"2536\" data-end=\"2539\" \/>Macro format: <code data-start=\"2553\" data-end=\"2575\">{?random_num(0,99)?}<\/code><br data-start=\"2575\" data-end=\"2578\" \/>It returns a random number between 0 and 99.<\/p>\n<p data-start=\"2624\" data-end=\"2783\">Available only for <a href=\"\/chislovye-polya\/\"><strong data-start=\"2643\" data-end=\"2661\">Numeric fields<\/strong><\/a>.<br data-start=\"2662\" data-end=\"2665\" \/>You can set any range.<br data-start=\"2687\" data-end=\"2690\" \/>It can be used in mathematical operations.<br data-start=\"2732\" data-end=\"2735\" \/>It can also be inserted simply in text messages.<\/p>\n<p data-start=\"2785\" data-end=\"2909\">Example: If you want to offer a random discount size between 10% and 50%, the macro looks like this: <code data-start=\"2886\" data-end=\"2909\">{?random_num(10,50)?}<\/code><\/p>\n<p data-start=\"2916\" data-end=\"2933\"><strong data-start=\"2916\" data-end=\"2933\">Payment macro<\/strong><\/p>\n<p data-start=\"2935\" data-end=\"3139\">When you create a <a href=\"\/globalnye-peremennye\/\">payment automation<\/a>, a specific macro is assigned to it. In text, it appears as <code data-start=\"3032\" data-end=\"3047\">{%payment_x%}<\/code> and after sending, a link leading to the payment landing page is formed inside the message.<\/p>\n<p data-start=\"3141\" data-end=\"3268\">To add a payment macro, select it from the list. The subscriber will receive a message with a link to the payment landing page.<br \/>\n<img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648044342969-cp6kd0wl.png\" \/><\/p>\n<p data-start=\"3275\" data-end=\"3293\"><strong data-start=\"3275\" data-end=\"3293\"><img decoding=\"async\" class=\"fr-fic fr-dib\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1649852044786-cn0466zg.png\" \/><br \/>\nUTM tag macros<\/strong><\/p>\n<p data-start=\"3295\" data-end=\"3504\">Macros store the data passed in the subscription link, specifically all UTM tags. You can add one tag to a link leading to your website like <code data-start=\"3436\" data-end=\"3453\">?{%utm_source%}<\/code> or all of them at once using the macro <code data-start=\"3493\" data-end=\"3503\">?{%ref%}<\/code>.<\/p>\n<p data-start=\"3506\" data-end=\"3567\">Later, you can track these tags on your website for analysis.<\/p>\n<p data-start=\"3574\" data-end=\"3597\"><strong data-start=\"3574\" data-end=\"3597\"><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648044343344-lxxkuqb2.png\" \/><br \/>\nRelative date macro<\/strong><\/p>\n<p data-start=\"3599\" data-end=\"3780\">This macro lets you avoid specifying an exact date, setting a value that will be substituted on the landing page or in the message. The date calculation is based on the current day.<\/p>\n<p data-start=\"3782\" data-end=\"3890\">Example of a date macro: <code data-start=\"3807\" data-end=\"3826\">{%today+1 (d F)%}<\/code>.<br data-start=\"3827\" data-end=\"3830\" \/>For more details on usage, see the article: <a href=\"\/otnositelnaya-data\/\">Relative Date<\/a> \u2197.<\/p>\n<p data-start=\"3897\" data-end=\"3917\"><strong data-start=\"3897\" data-end=\"3917\"><img decoding=\"async\" class=\"fr-fic fr-dii\" src=\"https:\/\/files.carrotquest.io\/knowledge-bases-images\/articles\/49290\/49290-1648044343262-lb0vadyu.png\" \/><br \/>\nTime split macro<\/strong><\/p>\n<p data-start=\"3919\" data-end=\"4139\">For landing pages, there is a special macro that shows different content depending on the time when the subscriber accessed the landing page.<br data-start=\"4060\" data-end=\"4063\" \/>Example macro: <code data-start=\"4078\" data-end=\"4123\">{%split 18:00 today (d F) | today+1 (d F)%}<\/code>.<br data-start=\"4124\" data-end=\"4127\" \/><a href=\"\/otnositelnaya-data\/\">Learn more<\/a> \u2197<\/p>\n<hr data-start=\"1913\" data-end=\"1916\" \/>\n<p data-start=\"1918\" data-end=\"1964\">If you did not find the answer to your question, feel free to contact us in the chat inside your dashboard, message us on Telegram at <strong data-start=\"1851\" data-end=\"1873\">@BotHelpSupportBot<\/strong>, or email us at <strong data-start=\"1890\" data-end=\"1910\"><a class=\"cursor-pointer\" rel=\"noopener\" data-start=\"1892\" data-end=\"1908\">hello@bothelp.io<\/a><\/strong>.<\/p>\n<p>Get 14 Days of Full Access to the Platform<\/p>\n<p data-start=\"1966\" data-end=\"2095\">Enjoy the full functionality of the BotHelp platform for creating broadcasts, automated funnels, and chatbots \u2014 free for 14 days.<\/p>\n<p data-start=\"2097\" data-end=\"2117\"><a href=\"https:\/\/bothelp.io\/ru\"><strong data-start=\"2097\" data-end=\"2117\">Get 14 Days Free<\/strong><\/a><\/p>\n\r\n\t\t\t<div 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