The use of UTM tags in advertising campaigns allows you to analyze their effectiveness.
If it is necessary to multiply advertisements, the data should be pulled into tags from the profile automatically. To do this, use dynamic tags.
Do not shorten the link with dynamic tags when using it in BotHelp.
Static UTM Tags & Dynamic Parameters
The main types of static tags:
|
utm_source
|
the specific name of a traffic source |
| utm_medium | the type of a traffic source |
| utm_campaign | the name of an advertising campaign |
| utm_content | defines different versions of an advertisement (e.g., two different links in one advertisement letter) |
| utm_term |
indicates a specific keyword (for AdWords) or the date of sending an email with an advertising link. |
To add a tag, simply paste it at the end of the landing page link, separating it from each other with the “&” symbol. Detailed settings are described in our article.
List of dynamic parameters:
| {ad_id} |
ad ID |
| {campaign_id} |
the ID of an advertising campaign |
| {campaign_name} | the name of a campaign from the advertising profile |
| {client_id} | customer ID (for agency profiles) |
| {platform} | platforms used for ad traffic |
| {keyword} or {search_phrase} | keywords that were used to make the click through to the ad. There can be several such phrases. A maximum of 3 phrases will be transmitted, with a total length of no more than 200 characters. The parameters are equivalent, use only one of them |
| {random} |
a random number |
To use dynamic tags, you have to specify the parameter you need instead of a specific value.
You can also use various online linking services to form a link.
How to use dynamic tags?
1. Create an advertising campaign in the VKontakte advertising profile:
You can create different numbers of ads in an already created campaign:
2. Set up UTM tags
Static UTM tags always use the same constants.
Example: https://mnlp.cc/mini?domain=okrudman&id=8&utm_source=vk&utm_medium=trafik&utm_campaign=astah
Unlike constant UTM tags, dynamic tags have to include a parameter that will pull up values from a specific ad.
Example: https://mnlp.cc/mini?domain=okrudman&id=8&utm_source={campaign_name}&utm_medium={ad_id}&utm_campaign={campaign_id}
The link we get: https://mnlp.cc/mini?domain=okrudman&id=8&utm_source =Tags&utm_medium=126673777&utm_campaign=1024547721
Where:
Tags — campaign name
126673777 — Ad ID
1024547721 — Campaign ID
3. Track your people
Using dynamic UTM tags will significantly save work time.
The same link can be used in all advertisements, even if there are more than 100 of them.
You don’t have to come up with a new constant UTM tag every time.
You will always know which ad the person came to you through.
In the search bar in the advertising profile (Ctrl+F), you can use the values to find the desired ad.
If the name of the advertising campaign is written in Cyrillic, then the UTM tag will be saved in the person’s BotHelp profile in Russian:
If you haven’t found the answer to your question, contact us in the chat in your profile or email [email protected]😃
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