You need to create a mini-landing page , an advertisement and then link them together.
Read the article .
If you don't have a Facebook account yet, create one by following the detailed instructions from Facebook *.
It is necessary to set up a Facebook pixel *, which will collect the audience in the retargeting databases. It will help to create a conversion, for which we will then optimize advertising. Instructions for setting up a pixel .
Creating an advertisement
After you have created a mini-landing page and set up conversions, go to your account using the link . Create a new ad.
- Select Conversion . Enter the campaign name and click Continue .
Note: For more effective setup with a mini-landing page, we recommend using two goals: traffic and conversions .
When we have just created mini-landings and need to measure objective conversion and collect registrations for the pixel, we choose the Traffic .
After the first 100 clicks, you can turn off this campaign and collect ads for the Conversion , because we don't need clicks anymore. We need registrations and applications.
Setting up an ad
- In the first editing window, do not change anything at the initial stage. Click Next .
- Go to the ad group level setting.
- Conversion Event Location: Select Site .
- Select the pixel and the desired conversion (the pixel and conversion were configured earlier).
- Set up your budget and schedule.
- Customize your audience: geographic location, gender, age, language.
Note: When setting up interests, we recommend recruiting from 300 thousand to a million users so that the conversion can be optimized.
If you choose a quantity of up to 300 thousand, the audience will be very narrow and Facebook* will overestimate the cpt - cost per thousand impressions.
If you choose a number greater than a million, the audience will be too broad and Facebook* will spread itself among everyone, and you will not get the necessary numbers.
If you can't target these audiences due to geographic limitations, simply try to sample more broadly.
Placement - Instagram*
- Select Instagram placement*. Manually specify where exactly the ad will be shown.
- Select a Facebook business page* and an Instagram profile* from which the ad will be sent. The page in the ad must be the same one from which the bot is launched on the mini-landing page.
- Customize the format, text, and appearance of your ad.
- Insert a link to the mini-landing page where the advertisement should lead.
- Check that the correct pixel is connected.
- Enable ad preview in your feed and test the bot's operation.
- Click Publish . The ad will be automatically sent for moderation and will be launched immediately after verification.
Setting up an ad for Facebook*
The settings will be the same as for Instagram*. The only difference is that you need to select Facebook* in the placement.
- Mark the Facebook placement*. Manually specify where exactly you want the ad to appear. For example, this would be the Facebook News Feed *.
- Select the Facebook business page* from which the ad will be sent. The page in the ad must be the same one from which the bot will be launched on the mini-landing page.
UTM tags
To analyze the effectiveness of advertising campaigns, we recommend setting up UTM tags .
You can add tags manually or create a link using special constructors. How to do this is described in our article UTM tags .
Paste the resulting link into the “Site URL” field.
* Belongs to Meta, which is recognized as an extremist organization in Russia.
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