In 2025, regulation of work with messengers became stricter. Let's figure out which organizations cannot use messengers for communication, which platforms are banned, and how to work with Telegram without the risk of fines.

Read more in the article .

Who is prohibited from using instant messengers?

According to current legislation, the following categories are prohibited from using messengers:

  • Government agencies.
  • Credit institutions.
  • Marketplaces.
  • Social network owners.
  • Advertisement posting services.

All other businesses and individuals can continue to use messengers without restrictions.

Important: the ban only applies to foreign messengers (WhatsApp, Telegram, etc.). Russian messengers (VK Messenger, Yandex.Chat, Rosa, Kolibri) remain available to everyone.

Telegram and cross-border data transfer

The Russian Ministry of Digital Development clarified: correspondence between Russian users on Telegram is not considered cross-border data transfer.

Why is this important?

  • Telegram is a foreign company, but it operates in the Russian Federation and is obliged to comply with Russian laws.
  • In case of violations, the regulator may apply sanctions: blocking advertising, limiting functionality.
  • At the moment, Telegram meets all the requirements, so advertising restrictions (like Google's) do not apply to it.

What is important to remember when working with RKN and personal data in Telegram and Instagram*

Telegram . More details in the article .

  • Be sure to collect consent for the processing of personal data and post a privacy policy.
  • Consent to receive advertising mailings must be separate and voluntary.
  • An offer is only needed if the bot sells goods or services.

Telegram mini-landings . Read more in the article .

  • Do not include consent to mailings in the required checkboxes of the mini-landing page.
  • Please provide consent for advertising as a separate consent within the bot.

Instagram *. More details in the article .

  • If the sale and registration take place outside of Instagram*, documents in the direct message are not required.

  • If sales are made through Instagram*, we recommend abandoning such sales and leading them to a separate landing page.

  • Instagram* is recognized as extremist, sales through it are risky.

The main rule: first determine who is the personal data operator (the one who sets the purposes and methods of processing). It is this operator who is obliged to prepare and post all the necessary documents: consent to processing, privacy policy, offer. The form of posting can be different - the main thing is that the user can familiarize themselves with them before transferring their data.

The initial collection and storage of data on Russians must take place on servers in the Russian Federation.

If your bot works with foreign servers:

  • Reconfigure your traffic: data must first go to Russian servers.
  • Use Russian cloud solutions (Yandex Cloud, SberCloud, VK Cloud).

Art. 18, paragraph 5 of the Federal Law "On Personal Data"
"When collecting personal data, including via the Internet, the recording, storage and processing of data of citizens of the Russian Federation must be carried out only on the territory of Russia. The use of foreign servers is prohibited"

The BotHelp platform is a software product that allows you to create a chatbot and connect it to social networks. Bothelp is not a data processing center (DPC) and does not act as an operator of personal data when transferring data to third-party services .

In the notification to Roskomnadzor, you can specify YandexCloud (a Russian cloud solution) as the data center:

YandexCloud Data Center Addresses

Details (p.18)

Read more in the article .

How to work with a mailing list if the user has not given consent to advertising

If a user has received a lead magnet but has not consented to receive an advertising mailing , it is not allowed to send them advertising - this is a violation of the law on personal data and mailing rules.

We recommend using labels (tags) to distinguish such users. Add a label only to those who have agreed to receive advertising mailings, and filter the audience by this label when sending. This will help avoid violations and maintain the legal purity of communication.

RKN: registration and data submission

Regarding the procedure for filling out an application to Roskomnadzor, it is recommended to contact Roskomnadzor support directly to receive up-to-date information and clarifications. Only the agency provides official requirements for the design and content of the application.

On our part, only the information required from us . All other data is filled in by the applicant independently in accordance with the instructions of Roskomnadzor.

Additionally, we are attaching a video material, which examines general points and provides an overview of the process: video

 

* Belongs to the Meta organization, recognized as extremist in Russia.

If you have not found the answer to your question, ask us in the chat inside your account or write to BotHelpSupportBot or to hello@bothelp.io

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