Video about what VK landing is for:

Video on YouTube

VK landing allows you to effectively and with high conversion collect subscribers and automatically include them in the funnel. These landings are located inside the social network, in the application. The user will not have to leave VKontakte or fill out additional forms to subscribe to your newsletter or bot.

When you click the button on the landing page, the user is taken to the bot or automated mailing list that you selected in the settings.

Comparison of the subscriber's path on the VKontakte landing page with similar paths in other messengers:

Creation of VK landing page

1. Go to the "Growth Tools" section and click on the New VK Landing .

 

2. Write the name of the VK landing page. You do this for yourself: the name will only be displayed inside BotHelp.

3. Select the page you want to connect the landing page to. You can read how to connect the page itself to BotHelp here .

4. Enter a label that will be assigned to everyone who subscribes to this landing page. In the future, you will be able to filter these subscribers and send them a newsletter.

 

IMPORTANT! If several landing pages have been created in your VKontakte community and at least one identical tag , then after subscribing to one of them, the subscriber will automatically be considered subscribed to other VK landing pages.

For the subscriber, this will manifest itself as follows: on all such landing pages, instead of the Subscribe Unsubscribe button will be displayed .

5. Upload an image that will become a banner on the page. We do not recommend uploading too tall images. The recommended image size is 1200×300px.

6. Write the landing page title, it will be displayed in bold.

7. Write a description. We do not recommend writing too long. It is desirable that the entire landing page fits on 1-2 mobile screens. If you enter too much text, the page may start to display incorrectly.

8. Write a title for the button that the user must click to become your subscriber.

9. Select a bot or auto-mailing that will be launched after the user clicks the button.

The VK-landing growth tools have the ability to add videos.

Videos from YouTube, VK, Rutube, Dzen and BotHelp Storage are supported.
Videos can only be added if you have not added an image.

  • To add a video, paste the link to it into the input field
    • To add a video from Dzen, go to the "Share" section, "Embed" and copy part of the link from the skin below

Advanced settings

  • You can request an email or phone number directly on the landing page. But if the subscriber does not fill in these fields, he will not be able to click the subscribe button. Therefore, we recommend requesting this data inside the bot, in this case the conversion is usually higher.

The phone number must be entered using the "+" sign in the international format. The validator will not allow spaces, brackets or other characters in the number. The allowed number of digits is from 7 to 15.

  • You can add a VK pixel .
  • Or track the landing page subscription via Google Analytics or Yandex Metrica .
  • You can also choose which landing page will be displayed in the VKontakte group menu. At least one must be visible.
  • If you need to show several buttons to different VK landing pages in the community menu, you can manually copy links from the VK landing page and create them in the menu.

 

Example of a ready-made VK landing page

Video instructions:

Connecting the application

Once the landing page is created, save the changes and connect it to your community. To do this:

1. Click the Connect application .

 

 

2. Select the community you want to connect the landing page application to and click Add .

 

Setting up the application

Go to the group settings, find the application "Mailings and chatbots from BotHelp" in the list of connected applications and click the Edit link.

 

1. Availability 

Make the application accessible so that all users . Otherwise, they simply won’t be able to access your landing page, and a standard stub will be displayed.

 

2. Snippet

Select the app snippet (button). Several options are available.

 

 

3. Visibility

If you want this landing page to be displayed in the community menu, you need to go to the menu settings and add a link to your VK landing page.

 

Here you can upload a landing page cover (size 376×256px), enter a name and add a link. You can add several VK landing pages to the community menu.

 

Answers to questions

  • How does landing work?
  1. The user clicks on the link and is taken to your landing page.
  2. He is interested in your offer and clicks on the CTA (Call To Action) button.
  3. He gives permission for your group to send him messages.
  4. He receives messages in his personal messages from the bot or automated mailing list that you have connected to this landing page.
  • When the button changes to "Unsubscribe"

Subscribe button changes to Unsubscribe if the user is already in the funnel that this landing page leads to, or if the subscriber already has any label that you specified in the settings.

If the same tag is set in two or more VK landing pages, then when you subscribe to one of them, the Unsubscribe .

  • How does auto-subscription work?

Auto-subscription means that a person is immediately asked for permission to send messages when they go to the landing page. It turns out as if they have already pressed the button.

 

  • VK landing page when switching from mini-landing page

    • VK landing saves email and phone number if they were filled in earlier on the mini-landing, even if the first one does not have fields for entering email and phone number.
    • Currently, the VK landing page automatically enables auto-subscription if it is accessed from the mini-landing page.
      Auto-subscription will not be enabled unless there is insufficient data: for example, there is an email/phone input field, which is not present on the original mini-landing page.

  • Which users are displayed in landing page statistics

The landing page statistics show ALL transitions to it, not just unique ones.

  • VK landing page is not displayed

    (the link only shows our application)

Possible reasons:

  1. You have not added our application.
  2. The application was not given access to the page. In the VK landing page editing, on the right, click the Connect application and allow it access to the page.
  3. Your access to the platform has expired, select a tariff and pay.
  4. The user who went to the landing page is not authorized in VKontakte.
  5. Only page admins have access to the landing page, and you need to change the visibility to "All users". Go to the application settings and change the visibility.

  • No message received after subscribing to VK landing

  1. Check if a bot or automatic mailing is specified in the VK landing page settings (second line).
  2. Bot/auto-mailing is inactive. Activate the chain.

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After creating a landing page, you can set up ads for it and get your first subscribers.
If you already have subscribers, you can import .

How to set up advertising

If you have not found the answer to your question, ask us in the chat inside your account or write to BotHelpSupportBot or to hello@bothelp.io

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