The VKontakte pixel allows you to track all visitors who visited your landing page, clicked on a button or performed other actions.

BotHelp supports VK pixel from the new VKontakte advertising account ads.vk.com

Setting up a pixel in the old account

Creating a pixel

  1. Go to your VKontakte advertising account and go to the “Retargeting” tab.
  2. Go to the Pixels tab.
  3. Click the Create Pixel .


Allowed domain

When creating a pixel, you must specify the domain of the site from which the data will be transmitted.

Please note that for mini-landings and VK-landings you need to specify different domains:

 

  • For VK landing - domain landing.whatshelp.io
  • For mini-landing - domain mnlp.cc

Allowed Mini App id - skip without entering data.

This option is relevant for those who have developed their own application for VKontakte and want to collect information about the audience from this application.

Connecting a pixel to a landing page

After creation you will see the script code, you don't need it.
You are only interested in the code that allows you to receive JavaScript events. Copy it.

 

Go to the landing page settings and click on the Add VK Pixel .
Paste the short pixel code into the input field and click Save .

Testing

❗ After connecting the pixel, be sure to go to the landing page, click on the button and start the chain.
It is necessary for several people , besides you, to go to the landing page and start the chain. Then the data will arrive and the pixel status will change to "working".

After that, proceed to audience settings.

 


Creating a retargeting audience

Let's set up retargeting audiences to which users will be added after certain events.

  1. Go to your VKontakte advertising account and go to the “Retargeting” tab.
  2. Go to the Audiences tab.
  3. Click the Create Audience .

4. Under Source, select Get using pixel.
5. Select the pixel you want to create an audience for.

 

When creating an audience, you need to select the rule “Users who visited specific pages”, select “Event matches” in the parameters and specify the event name.

Setting up a pixel in a new account

 

Creating a pixel

  • Go to your advertising account ads.vk.com and go to the "Sites" tab.
  • Click the "Add Pixel" button.
  • In the window that opens, paste the link to your mini-landing page.
  • In the next window, select the “Create a new pixel” option to create a new VK pixel for the specified site.
  • After this, your website and the pixel created for it should appear in your “Sites” account.

 

Creating events

  • To proceed to creating and configuring events that should be transmitted, click the Configure in the Actions column.
  • In the section that opens, activate the "Automatic event search" option, and also copy the pixel ID in the upper right corner. Later, you will need to paste it into the settings of your mini-landing page in the BotHelp account.

  • Go to the Events tab and click the Add Event .
  • Create a "lead" event. To do this:
    • in the “Category” field, select the “Request Form (Lead)” option;
    • set the name;
    • in the "Occurrence condition" field, be sure to select the "JS event" option. The same value must be specified for other events that you will create in the new VKontakte advertising account;
    • in the "Goal name" field, write "lead". This is an event that is pre-configured in your BotHelp account. See the full list of available events in the next section - "Events".

  • Click "Add Event" and it should appear in your events list.


Connecting VK Pixel to Landing Page

  • Go to the editing page of your landing page in the BotHelp account.
  • In the "Advanced settings" section, activate the "Add VK Pixel" option.
  • In the text field that appears, enter the pixel ID from your VKontakte advertising account.
    • IMPORTANT! To connect the VK pixel, you do not need to specify anything else, including the JavaScript pixel data from the VKontakte advertising account.

  • Click Save.
    • Done! VK pixel is connected to your mini-landing page.
  • IMPORTANT! The VKontakte advertising account requires time for event data to arrive. During this time, the created pixel will display the message "No data received" in the "Status" column.

For VK landing

Event Description
view_account-name_vk View any VK landing page in the account "account-name"
view_account-name_vk_XXX View VK landing page with ID "XXX" in the account "account-name"
subs_account-name_vk Subscription to any VK landing page in the account "account-name"
subs_account-name_vk_XXX Subscription to VK-landing with ID "XXX" in the account "account-name"
unsubs_account-name_vk Unsubscribe on any VK landing page in the account "account-name"
unsubs_account-name_vk_XXX Unsubscribing on VK landing page with ID "XXX" in the account "account-name"
lead Click on the button

 

For mini-landing

Event Description
view_account-name_ml
View any mini-landing page in the account "account-name"
view_account-name_ml_XXX
View mini-landing with ID "XXX" in the account "account-name"
subs_account-name_ml
Subscription to any mini-landing page in the account "account-name"
subs_account-name_ml_XXX
Subscription to mini-landing with ID "XXX" in the account "account-name"
lead
Click on the button

 

How to collect all landing page visitors?

To do this, in the old account in the audience settings:

- select the rule "Users who visited specific pages",
- select a time period from 3 days to 2 years,
- select "Event matches" in the parameters,
- specify the event name.

If you want to collect only those who clicked on the button on the landing page, then set the rule in the audience settings:

—“Users who visited specific pages”,
— select the time period,
— in the parameters, select “Event matches”,
— specify the “lead” event.

 

Once you have more than 100 people, you can target your ad to that audience.

How to split the audience in the new advertising account

VKontakte on those who were on the page and those who clicked on the button?

You need to create a separate audience:

Section "Audiences" - "Create" - select a source - configure which events to include, which to exclude - "Create an audience".

You can then select this audience in the advertising settings, in the “Custom Audiences” section.

 

If you have not found the answer to your question, ask us in the chat inside your account or write to BotHelpSupportBot or to hello@bothelp.io

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