Facebook Pixel* allows you to measure performance, optimize your ads, and create audiences for your advertising campaigns.
Connecting a pixel to a mini-landing page
How to create and install a Facebook pixel* is described in the article .
To use the Facebook pixel*, copy its ID in your advertising account and paste it into the appropriate field when setting up a mini-landing page.
After connecting the pixel be sure to :
- go to your mini-landing page by clicking on the link,
- click on the button of any messenger,
- receive messages from the bot.
This is necessary for the Lead event to be passed. If you don't do this, you won't be able to set up the conversion.
It is necessary for several people to go to the landing page and start the chain, then the data will arrive.
Note : You can place one pixel on several landing pages, but you need to set up your own events for each landing page, otherwise statistics from all landing pages will be sent to one event.
Mini Landing Events
Our mini-landings work differently from standard ones. When creating a pixel, you don’t have to enter any URLs or use code, everything is configured using events.
We transmit 2 types of events:
- PageView.
- Lead.
Before you move on to setting up conversions, make sure both event types are showing up in your landing page analytics.
How to create a conversion?
Help information from Facebook* on setting up conversion is available at the link .
- Go to your pixel settings and click the Create Conversion .
- In the conversion settings, select the "Lead" event.
If you don't have a "Lead" event, go to the landing page, start the funnel and wait for the event to be transferred to the landing page statistics.
- Instead of the current rule, select "Event Parameters" and you will see additional parameters.
- Select the content_category , which passes the short landing page address.
- Select the "Contains" rule.
- Enter the parameter from the hint in the settings.
Parameters for the Lead event:
1) content_name: mini-landing title
2) content_category: <office domain>_ml_
Copy the content_category parameter data to configure the conversion.
You can also use the content_name , but since you can change the title, we recommend using the address.
After that, name the conversion and click Create .
For detailed instructions, watch the video:
Please note that it may take several minutes to several hours for pixel events to be transmitted and displayed in statistics.
Advertising
Conversion Optimization
Once you've created a conversion, you can use it to optimize your ad. Just select it from the list of conversions when you set up your ad.
Audience for retargeting
You can also create custom audiences based on events, which you can use for retargeting.
* Belongs to the Meta organization, which is recognized as extremist in Russia.
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