For one-time mailings, statistics are displayed in two places:
- In the general list of sent mailings.
- Inside the newsletter.
The mailing statistics display the indicators:
- Sent - the total number of mailings sent.
- Delivered - the total number of delivered mailings.
- Opened — percentage of messages viewed. It is calculated from the total number of messages sent.
- Clicks — percentage of clicks on buttons (if they are in the mailing). Calculated from the total number of messages sent.
If the mailing is sent to several channels at once, the general statistics will become available after the sending to all channels is completed. Statistics for each channel can be viewed by clicking on the main mailing.
Progress of implementation
During the mailing, you can track its progress. The work done is displayed as a percentage. Each mailing displays the start and end time.
If you're sending a campaign to multiple channels at once, click on the main campaign to see the progress for each channel.
Frequently asked questions
Why does the number of messages sent in the statistics not match the number of subscribers who were added to the mailing list?
There are several reasons.
- If the mailing was planned, then by the time of sending some users could have unsubscribed from the mailing. Or, on the contrary, new subscribers could have appeared who fall under this mailing.
- The mailing is not sent instantly, messengers have a limit on the number of messages sent per second. Each messenger has its own limitations. For example, if a mailing is sent via Telegram to 10,000 subscribers, sending can take up to 35 minutes.
- Facebook* may block your newsletter, in which case it may not be sent to all subscribers. Read more about this in this article .
Why is the number of clicks not displayed?
- Clicks are only displayed for those newsletters that have buttons.
- If there are few recipients, then perhaps none of them pressed the button.
Why is the number of views not displayed for Telegram?
There are no view statistics for Telegram, as its API does not provide this. There are also no click statistics for Telegram on quick answers to questions.
For all other messengers, statistics on views and clicks are displayed if the message contains buttons.
Automailing statistics
There is a separate article on the statistics of auto-mailings .
* Belongs to the Meta organization, which is banned in the Russian Federation.
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