Instagram* Live will help you get closer with your audience and increase the loyalty of people to your business. People will see that there is a real person hiding behind your Instagram* profile, and they will start to trust you more. Also, a livestream is a great opportunity to answer questions from the audience, thereby demonstrating the openness of your cause.
How to go live
Log in to your Instagram* profile and click on the “+” button.
In the menu that opens, select “Go live”.
The livestream preparation window opens. Here you can enter the name of the livestream, set the date and time in advance, and select an audience. There are two options: public livestream and hidden. A hidden livestream is suitable for you if you are going live for the first time and you need to check if everything is working correctly.
Below, you can select a mask or filter and change the camera. After everything is set up, you can start the livestream.
Flow promotion via the livestream
During the livestream, invite people to send you a keyword in Direct Messages to launch the flow. Don’t forget to pre-configure it according to these instructions. After the person enters the keyword, the flow chain will start for them.
The second way is to ask people to mention your account in stories. To do this, you also need to set up a growth tool: Launching the Instagram* flow through a mention in stories.
* Owned by Meta, an organization recognized as extremist and banned in Russia.
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