Promotion
Subscriber Acquisition
A/B funnel tests
1. Define the goal of the test Before running an A/B test, decide which metric you want to improve: conversion to application, conversion to order, number of payments, and so on. Example: The goal is to increase the number of course purchases after watching a free introductory lesson. 2. Formulate a hypothesis Define what change […]
How to “redirect” traffic from VKontakte to Telegram
Since VKontakte does not allow direct advertising to external messengers, the following options are suitable: Multi-step funnel Run ads on VKontakte to a VK landing page or VK bot. Inside the bot (or on the landing page), offer the user to “get more information/gift/continuation” → and provide a button with a link to the Telegram […]
How to embed a mini-landing page into advertising campaigns
Step-by-step guide: how to embed a mini-landing page into an advertising campaign 1. Getting the link to the mini-landing page Create a mini-landing page in BotHelp following the guide. Go to the Mini-Landings section and select the required mini-landing page. At the top right of the screen, its unique link will be displayed — copy […]
How can I get people to a mini-landing page?
Multiple ways to recruit subscribers
Instagram* Live to attract people to the flow
An article on how to attract followers via Instagram* broadcasts