For automated mailings, both general statistics and individual statistics for each step are displayed.
Statistics show a non-unique number. That is, if one subscriber entered the auto-mailing 3 times and unsubscribed 3 times, then this will be displayed in the statistics as 3 unsubscribes.
General statistics
General statistics are displayed in two places:
- On the auto-distribution card on the general page.
- Inside the auto-mailing list, under the title.
There are four indicators in the general statistics of auto-mailings.
- Started — the total number of times the auto-mailing was started. If the same subscriber received the mailing several times, each time he will be counted in this indicator.
- In progress - the number of subscribers who are currently receiving automated mailings.
- Finished - The number of subscribers who received the last message of the auto-sending.
- Interrupted - unsubscribed before completing the auto-mailing. May mean:
- completely unsubscribed from the channel;
- exited this auto-mailing list using the “Remove from auto-mailing list” action;
- got stuck on a step with an expired fixed date;
- any changes were made to the already launched auto-mailing. This may lead to subscribers being kicked out of it, but here you need to look at whether there were any changes and what they were;
- restarted the auto-dispatch.
Statistics of every step
Each step of the auto-mailing has its own statistics.
The Sent column displays three parameters for each step of the auto-sending:
- Started - how many times the step was sent to subscribers.
- In progress - the number of subscribers who are waiting for this step.
- Aborted - The number of subscribers who aborted the autoresponder after receiving the step.
Views - the total number of times the message from this step was read.
Clicks - If the message at this step contains buttons, this will display the percentage of users who clicked on the button. It is calculated from the total number of messages sent.
Features of statistics
If a subscriber goes through an auto-mailing and we add them to the same auto-mailing again, the previous auto-mailing session is cancelled. In the statistics of the "Interrupted" and "Started" parameters, we see +1 to views. For this subscriber, the auto-mailing starts coming from the very beginning.
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