Since VKontakte does not allow direct advertising to external messengers, the following options are suitable:

Multi-step funnel

Run ads on VKontakte to a VK landing page or VK bot.

Inside the bot (or on the landing page), offer the user to “get more information/gift/continuation” → and provide a button with a link to the Telegram bot.

The user clicks on it and goes to Telegram on their own.

Links in content

In private messages, posts, or pinned posts, you can leave a link to the Telegram bot.

It’s better to disguise it as “Learn more here” or “Get the materials.”

Using intermediate pages

In ads, use a link to a mini-landing page.

On it, place a button “Go to Telegram.”

VKontakte does not block such transitions because the ad leads to a website.


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